The 2020 Census is upon us. Why does it matter to the nonprofit sector? Why should it matter to you?
When our neighbors are not counted in the Census, critical funds needed to serve families may be diverted to other communities leaving nonprofits, often stretched thin, to cover the service gap.
With a commitment to a thriving community for all, Heart of West Michigan United Way stepped up to be the 2020 Census Hub for their county as part of a statewide collaborative effort to ensure even hard to reach community members are counted.
Carra Oteto, Community Impact Coordinator, and Mandy DeWilde, Senior Program Data Administrator of Community Impact, will share how Heart of West Michigan United Way is leveraging their partnerships and resources to:
• Identify their neighbors who are historically undercounted
• Engage the right community partners to increase awareness and reach
• Provide technical and funding support to community partners for innovative outreach
• Track their progress in e-CImpact